XCUTION
Grunge sticker / rotating globe / primary XCUTION identity
For the 90s / 2000s kids who became adults
WE ARE THE PART OF NOSTALGIA SLEEPING INSIDE YOU.
Xcution is a studio and brand for people born between 1995 and 2005: the ones who knew old game menus, music channels, folded posters, forums, blogs, burned CDs, MSN nights and that feeling that everything was stranger, simpler and more alive.
Project in development
TWILIGHT REFUGE
After a night she cannot remember, Lucy wakes up in a strange world where a mysterious hotel seems to be her only destination. As she explores the Twilight Refuge, she meets other lost souls and faces places shaped by memories, regrets and trauma. Between reality and illusion, every answer raises new questions. One thing remains certain: leaving this place will not be as simple as entering it.
TR_BUILD_0.6
In development
Twilight Refuge
Adventure / psychological / PS2-era liminal hotel hub
The studio
XCUTION,
SHORTENED AS XCTN.
Founded by Valentin Piaget and Ascagne-Marie Royer, Xcution is based in Paris. As members of ABM Studio, they create worlds between video games, merch and nostalgic art direction for a generation that grew up with the noise of the old web, home consoles and compressed images.
XCUTIONPARIS1995—2005LOST INTERNET2000s GRUNGEY2K DNAVIDEO GAMES / DIGITAL ARTNU METAL / HIP-HOPWALKMAN / MP3CASSETTE / DVDSKATEBOARD / BMXXCUTIONPARIS1995—2005LOST INTERNET2000s GRUNGEY2K DNAVIDEO GAMES / DIGITAL ARTNU METAL / HIP-HOPWALKMAN / MP3CASSETTE / DVDSKATEBOARD / BMX
01
Valentin
Founder / creative direction
02
Ascagne
Co-founder / studio development
HQ
Paris
Independent studio based in France
Memory drop
XCTN_001 — LOST INTERNET CLUB
Placeholder merch ready to be replaced with your real visuals: washed hoodies, glitch tees, chrome accessories, collector posters, objects that feel like they survived 2004.
About
WE ARE XCTN
Xcution was born from a missing feeling: the memory of a time when the internet felt smaller, stranger and more intimate. Forgotten forums, scratched game cases, compressed videos, late nights in front of a CRT screen and memories you cannot always explain.
What starts as a game studio becomes a complete world built around shared memories: narrative experiences, merch, retro interfaces, lore fragments, drops and images that feel like they were found in an old folder.
Xcution speaks to a generation born between 1995 and 2005, the ones who grew up between analog and digital, innocence and saturation. We are not trying to remake the past: we use it as raw material to create something new.
Our universe is niche, deliberate and emotional. It is made for people who can recognize an era in a modem noise, rain on a window, a PS2 menu, chrome type or an old page loading too slowly.
XCUTION™ / XCTN™ — Paris — registered memory culture since 2026